The Bugatti Chiron Sport gained a new friend in the form of an intricate and exquisite watch. The new Bugatti Type 390 watch by Parmigiani Fleurier was created with the Bugatti Chiron in mind. With both its design and mechanisms, Parmigiani Fleurier has successfully created a watch that allows a wearer to have the soul of a Bugatti Chiron Sport on their wrist.
When customers are ordering their Chiron hypercar, they are offered a high-end customization service that allows them to create the Bugatti of their dreams. The Bugatti Type 390 watch was also designed with customization in mind, giving owners the ability to modify the exterior and appearance of the watch. The aspects of the watch that can be customized include the case, buckle, leather strap, strap edging, dial structure, indices, hands, decoration of case sides and color of the sapphire crystals that enclose the movement.
A great example of Parmigiani Fleurier’s abilities is on full display with the example they create to match the Chiron Sport that was unveiled at Geneva. Carbon fiber trim is found on the side of the white gold case, while a black nickel dial flange is contrasted with red luminescent materials. A red strap with black stitching continues the red/black theme that the subject car was shown in.
The one aspect of the Bugatti Type 390 that cannot be modified, is its movement. Parmigiani Fleurier notes that the heart of the watch, just like the engine of the Bugatti Chiron, “cannot be customized as it ensures the performance and reliability of the Bugatti Type 390.”
Parmigiani Fleurier’s new Bugatti Type 390 watch is a perfect companion for and Chiron or Chiron Sport owner. Not only does the company give their customer the ability to make their watch a perfect match with their car, they give them a watch that’s a downright masterpiece.
Bugatti Type 390 Technical Data
Bracelet: Alcantara Strap
Power Reserve: 80 hours
Functions: Hours, Minutes, 60-second Flying Tourbillon
Crystal: Four anti-reflective sapphires, magnifier on tourbillon cage
Water Resistance: 30 m
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