American lifestyle retailer NightRider Jewelry has established their wristwatch debut with the Covenant collection, a series of three precision timepieces. Known for their roots in the motorcycle world—with a retail presence in Sturgis and regular appearances at bike shows nationwide—NightRider’s success at Barrett-Jackson Scottsdale has been a strong indicator that their jewelry also connects with enthusiasts and collectors of luxury, exotic and classic cars.
NightRider partnered with Dutch watchmaker TW Steel, whose brand ambassadors include motorsport legend Emerson Fittipaldi, to create the Covenant watch collection. The series features an Arizona-made .925 silver eagle medallion backed by a precision Swiss movement, with a hardened mineral crystal, genuine leather strap and water resistance to 100 meters.
The stainless steel timepieces are offered in three finishes—Black, Steel and Titanium—each limited to a first-run production of 100 pieces. Two limited editions of five each have also been produced, with the eagle medallion cast in either 14K yellow or rose gold.
The Covenant watch pairs well with the other members of its jewelry family: a .925 silver dog tag-style pendant, belt buckle, bracelet and ring. If you’re looking to take it up a few notches, NightRider’s Jawbone Collection ranges from a standard line of silver jewelry to 14K gold with precious gemstones.
Since nearly every piece in NightRider’s line can be customized with upgraded metals, gems, inscriptions and more, the sky’s the limit when it comes to creating a one-of-a-kind piece that speaks to both your sophisticated style and distinctiveness.
Be sure to visit NightRider Jewelry at Barrett-Jackson Scottsdale from January 12-19, 2014, or check out the collection anytime at.
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